Fig. 01Brand2025
Æther Botanicals
The result
+38%
shelf conversion, year one.
Full brand identity & packaging for Æther — brand, end to end.
Æther
( 01 ) — The brief
Æther grows rare medicinal botanicals and had outgrown a label that looked like everyone else on the shelf. The brief was deceptively simple — make a apothecary feel inevitable, not precious. We built the argument first: this is science you can trust, dressed plainly enough that the plant does the talking.
Role
Brand strategy, identity system, packaging, and the guidelines that keep it honest.
Credits
- Strategy — Inês Maris
- Identity — Otto Reyes
- Packaging — Lena F04
- Production — The studio
Client
Æther
Year
2025
They gave us a brand that whispers, and somehow the whole shelf got quieter around it.
Next project — Fig. 02
Northbank Capital
Marketing site & design system · Web
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