Fig. 03Art Direction2024
Halo Festival
The result
Sold out
in 11 minutes, debut year.
Visual identity & campaign film for Halo — art direction, end to end.
( 01 ) — The brief
A new music festival that needed a mark you could read from the back of a field and a film that earned the ticket. We built the identity around a single eclipse motif — one ring, one dot — then art-directed a campaign that let the lineup, not the logo, be the loudest thing in the room.
Role
Visual identity, campaign art direction, and the launch film from brief to delivery.
Credits
- Art Direction — Inês Maris
- Identity — Otto Reyes
- Film — Lena F04
- Sound — Cadence
Client
Halo
Year
2024
People tattooed the mark before the gates even opened. That never happens.
Next project — Fig. 04
Terra Maps
Product UI & iconography · Web
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