Fig. 04Web2023
Terra Maps
The result
−31%
monthly churn after launch.
Product UI & iconography for Terra — web, end to end.
( 01 ) — The brief
A mapping product drowning in its own features. We stripped the interface back to the map itself, designed a calm UI layer that gets out of the way, and drew a full icon set precise enough to read at 16px on a moving screen.
Role
Product UI design, interaction patterns, and a bespoke iconography set.
Credits
- Product Design — Inês Maris
- Iconography — Otto Reyes
- Prototyping — Lena F04
- QA — The studio
Client
Terra
Year
2023
Our churn graph changed direction the month it shipped. The map finally feels like a tool.
Next project — Fig. 05
Salt & Smoke
Restaurant brand & menu system · Brand
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