All work
Fig. 05Brand2023

Salt & Smoke

The result

4.9★

avg. review, booked out 6 weeks.

Restaurant brand & menu system for Salt & Smoke — brand, end to end.

&
Fig. 05

( 01 ) — The brief

A live-fire restaurant with a chef who cooks like a minimalist and a brand that didn’t. We gave it a single confident ampersand, a menu system that reads like a short story, and a wordmark with enough smoke in it to feel warm at the table.

Role

Restaurant identity, menu system, signage, and the small printed things.

Credits

  • Brand — Inês Maris
  • Menu System — Otto Reyes
  • Signage — Lena F04
  • Photography — Halo

Client

Salt & Smoke

Year

2023

Guests started reading the menu out loud. That’s when I knew the design was working.
— Chef-Owner, Salt & Smoke

Next project — Fig. 06

Cadence Audio

Launch film & sound identity · Motion

Your turn

Want a result like Salt & Smoke’s?

Start a projectWe reply to every enquiry within two business days.