Terra
#6B8E23
Brand Identity System
The wordmark

Terra.

For everyone with something to grow.

An organic, earthy identity for brands rooted in the real world — a garden, a practice, a small good business. Warm paper, living olive, room to breathe.

Grow with the studioor read the full guideline below
The complete
Brand
Guidelines
Edition
Vol. 01
Revision
2026.06
Sections
Six
Typeface
Fraunces · Inter
Primary
P 376 C
Format
Brand manual

02 — Color

Grown from the ground up

An earthy system led by living olive-green, grounded in warm sand, clay and bark. Use olive for growth and action; let the neutrals carry the page.

  • PrimaryP 376 C
    Terra Olive
    #6B8E23HEX
    RGB
    107 142 35
    CMYK
    25 0 75 44
  • SecondaryField
    Moss
    #4D7C2EHEX
    RGB
    77 124 46
    CMYK
    38 0 63 51
  • DepthShade
    Forest
    #3B5323HEX
    RGB
    59 83 35
    CMYK
    29 0 58 67
  • AccentTerracotta
    Clay
    #B4694AHEX
    RGB
    180 105 74
    CMYK
    0 42 59 29
  • NeutralSurface
    Warm Sand
    #EDE4D3HEX
    RGB
    237 228 211
    CMYK
    0 4 11 7
  • NeutralWheat
    Seed
    #C7A86AHEX
    RGB
    199 168 106
    CMYK
    0 16 47 22
  • PaperBase
    Cream
    #FBF7EEHEX
    RGB
    251 247 238
    CMYK
    0 2 5 2
  • InkText
    Bark
    #2F2A1EHEX
    RGB
    47 42 30
    CMYK
    0 11 36 82
Recommended balance
Let neutrals lead · olive accents · clay sparingly
Cream
52% Cream
Sand
22% Sand
Olive
16% Olive
Bark
6% Bark
Clay
4% Clay

03 — Typography

A voice with warmth and roots

Fraunces — an optical, soft-serif display — carries headlines with character. Inter keeps body copy clean and quietly modern.

Fraunces — Display

Grow
boldly.

Light Italic · opsz 144
DisplaySerif · 300–900
Aa
Fraunces

ABCDEFG · abcdefg · 0123456789

TextSans · 400–700
Aa
Inter

ABCDEFG · abcdefg · 0123456789

Display / H1

Grow boldly.

Heading / H2

Rooted in the real world.

Subhead

Soft on the eyes, serious about growth.

Body

Terra is for everyone with something to grow — a garden, a practice, a small good business. Our type should feel warm and unhurried, like advice from someone who’s done it before.

Caption / Label

Harvest · Season 01 · Hand-tended

04 — Elements

The kit of parts

Soft, fully-rounded forms throughout — pills, pebbles and tags. Iconography is single-stroke and botanical.

Buttons
States
Badges & tags
In seasonLimited harvestOrganicCertified
Input & chip
Search the garden…
Iconography — botanical line set
1.8px stroke · rounded caps · 24px grid
  • Leaf
  • Sun
  • Sprout
  • Water
  • Land
  • Bloom
  • Renew

05 — Voice & Tone

How Terra talks

Like a gardener-friend: warm, grounded, never preachy. We give honest guidance and trust people to grow at their own pace.

Principle 01

Warm, not soft

We’re kind and human, but we still say the useful thing. Encouragement with a backbone.

“Let’s get your first row planted.”

“Initiate onboarding sequence.”

Principle 02

Grounded & honest

Plain words over jargon. We name the real trade-offs — growing takes patience, and we say so.

“This takes a season. Here’s why it’s worth it.”

“Revolutionary results, instantly!”

Principle 03

Hopeful & alive

We believe small things grow into big ones. Optimistic, but earned — we point at the next step, not the moon.

“Tiny start today, real shade tomorrow.”

“Disrupt your entire life now.”

In one line
We don’t sell the harvest. We hand you the seeds, the soil, and a little faith — then we grow alongside you.

06 — Applications

Terra in the wild

The system holds together from a jar on a shelf to a square on a feed. Warm paper, olive moments, room to breathe.

Packaging — label
Fig. 06.1
Terra
Wildflower Honey

Raw · single-origin · hand-jarred in small batches

340gOrganic
est. terra · 2026
Social avatar
Terra
@growwithterra
Following
Card
Terra
Rosa Delgado
Head Grower · hello@terra.earth
Merch — tote
Terra
something to grow
TerraSpring drop

Plant something
this season.

Starter kits, heirloom seeds and a year of guidance. Begin small — grow for real.

Start growing →
The end of the manual

Got something
to grow?

This is the whole identity, ready to plant — marks, palette, type, voice and the kit of parts. Take the full kit and grow alongside the studio.

Grow with the studiohello@terra.earth
Set in
Fraunces
& Inter
Vol. 01 · Rev. 2026