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Brand ManualFirst Edition
№ 00107 plates
01 — Cover

Nova

The infrastructure layer for inevitable products. A brand built to feel like the future already shipped.

Request the full kitSource files, fonts & licence
Primary
Nova Indigo
Hex
#4F46E5
Display
Space Grotesk
Text
Inter
Issued
June 2026
Version
1.0
Prepared by
Nova Brand Studio
For
The Nova platform team
Discipline
Identity & design systems
Edition
First · June 2026
Ship like the future already happenedIndigo leads · Ink anchorsInevitable, not boastfulOne system, used with convictionBuilt for the builder
03
Plate03 / 07

Color

Indigo leads. Ink anchors. Everything else is restraint. Use Nova Indigo for one decisive action per view.

Primary3 specimens · Pantone-matched
Primary / Accent
Nova Indigo
HEX
4F46E5
RGB
79 70 229
PANTONE
2728 C
#4F46E5
Anchor
Ink
HEX
08080B
RGB
8 8 11
#08080B
Tint
Halo
HEX
EEF0FF
RGB
238 240 255
#EEF0FF
Indigo ramp · tints & shades
  • 50#EEF0FF
  • 100#E0E3FF
  • 300#A0A8FF
  • 500#4F46E5
  • 600#4338CA
  • 700#3730A3
  • 900#1E1B4B
Neutrals
  • Paper
    #FFFFFF
  • Mist
    #F4F4F5
  • Line
    #E4E4E7
  • Steel
    #A1A1AA
  • Slate
    #52525B
  • Carbon
    #18181B
04
Plate04 / 07

Typography

Two faces, used with conviction. Space Grotesk sets every display moment; Inter carries the read — from subhead to legal footnote.

DisplayHeadlines
Aa
Space Grotesk
Regular 400 · Medium 500 · Bold 700
TextBody & UI
Aa
Inter
Regular 400 · Medium 500 · Semibold 600 · Bold 700 · Black 900
Character setABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 & @ # % →
Display
76 / Bold · Grotesk
Inevitable.
Heading
44 / Bold · Grotesk
Built to look like the future.
Subhead
24 / Semibold · Inter
Infrastructure for products that scale.
Body
16 / Regular · Inter
Nova gives teams the rails to ship faster than they thought possible — a deploy layer, a data layer, and a control plane that feel like one product. Body copy stays at a comfortable 16px with generous line height for long-form reading.
Caption
12 / Mono
Labels · metadata · legal
05
Plate05 / 07

Elements

The building blocks of every Nova surface — pills, badges, and a line-icon set drawn on a 24px grid with a 2px stroke.

Buttons
Talk to us
Badges & tags
New OperationalBetav1.0.0Enterprise
Icon system · 24px grid · 2px stroke
  • Deploy
  • Secure
  • Scale
  • Global
  • Stack
  • AI
06
Plate06 / 07

Voice & tone

Nova sounds certain, never loud. We write like the smartest engineer in the room who has nothing to prove.

01

Inevitable, not boastful

State what is true and let it stand. We don't shout “revolutionary” — we describe the result and trust the reader to feel it.

Say
Ships in seconds.
Not
Blazing-fast, game-changing deploys!
02

Plain over clever

Clarity is the brand. We choose the word a new engineer understands on the first read over the one that sounds impressive.

Say
One place for your whole stack.
Not
A unified omni-platform paradigm.
03

For the builder

We address the person doing the work. Respect their time, skip the fluff, and get to the part that helps them ship.

Say
You'll be live before your coffee's cold.
Not
Empower your organization's synergy.
07
Plate07 / 07

Applications

The system in the wild — where the mark, the indigo, and the type meet a real surface.

Business card
Nova
Maya Reyes
Founding Engineer
maya@nova.dev · nova.dev
App icon
Nova
Social avatar
@nova
The deploy layer · nova.dev
Nova

Ship like the future already happened.

Brand banner · 1600 × 600 · dark surface

End of guidelines

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