Shopify · Chatbot customization

Every setting customizable. All on the free tier.

20 customization fields across identity, voice, knowledge, behavior, languages, and handoff — every one available on the free plan. Most Shopify chatbots paywall this. Clearly Agent doesn’t.

Below: every field, what it does, and where to find it.

Identity

Agent nameFree
20 chars. "Stella", "Buddy", "Otis" — picks the agent up in every system prompt + visible above the chat.
Avatar imageFree
Upload + in-browser crop. Circular or square. Renders bottom-right by default; can be repositioned.
Accent colorFree
8 presets + hex picker. Used for the chat bubble, send button, and product card highlights.
Avatar shapeFree
Circular or square. Some brands want the soft pill, some want sharp corners.

Voice

Tone presetFree
Friendly, Professional, Casual, Witty. Sets the temperature of every reply.
Brand voice instructionsFree
Free-form text — "speak like a coastal surf brand from Santa Cruz", "use lowercase only", "never use exclamation marks".
First-message greetingFree
The opener customers see when they open the widget. Auto-generated default, or write your own.
Always mentionFree
Things the agent should always weave in — current promo, free shipping threshold, etc.
Never mentionFree
Things the agent must avoid — competitors, refund policy specifics, allergens (you set the rules).

Knowledge

Custom knowledge baseFree
Add FAQs, policies, sizing charts, ingredient details, shipping rules. Agent pulls from this before answering.
Business hoursFree
Sets when the agent says "a human can reply" vs "we'll be back tomorrow."
Current promotionsFree
Inject sale terms into agent context — "10% off this week with code FALL10".

Behavior

Catalog awarenessFree
Reads your real products, variants, inventory, prices. Inline product cards by default.
Order trackingFree
Looks up orders by email or order number. Returns status + tracking link inline.
Cart actionsFree
Adds items to cart when customer commits — "I'll take the medium in blue".
Discount codesFree
Applies discount codes when contextually appropriate. Disable globally if you don't want this.

Languages

Auto-detect languageFree
Detects 15+ languages from browser locale; replies in that language.
Force single languageFree
Override auto-detect; lock the agent to English only (or any one language).

Handoff

Live takeoverFree
Merchant joins the conversation live; customer sees typing indicator. AI ↔ human in one widget.
Escalation triggersFree
Set rules — "escalate after 3 unsuccessful replies", "escalate on keyword 'manager'".

How competitors compare

  • Tidio: branding paywalled (Tidio badge required on free tier). Voice options limited to 3 fixed personalities.
  • Gorgias: helpdesk-focused — limited storefront-widget customization compared to inbox-side features.
  • Intercom: full customization, but only on paid plans starting at $39/mo.
  • Shopify Inbox: none — Shopify branding required, no personality settings, no custom knowledge base.
  • Re:amaze: $29/agent/mo to unlock branding. No tone/voice customization at the AI-reply layer.

FAQ

Is customization paywalled in any way?
No. Every customization field listed on this page is available on the free tier. The free tier limits conversation volume, not features.
Can I match my brand colors exactly?
Yes — use the hex picker rather than the 8 preset accent colors. The picker accepts any HSL/RGB/hex value; the widget regenerates on save.
Can I use my own avatar artwork?
Upload any image (PNG, JPG, WebP). The in-browser crop tool lets you center, zoom, and frame it. Circular or square. No size restrictions; gets compressed to a reasonable widget size.
How granular is the "brand voice" instruction?
Very. It's a free-form text field that gets prepended to every system prompt. Examples that work: "use lowercase letters only", "answer in 2 sentences max", "never apologize for sold-out items — instead recommend an alternative", "speak like a surf brand — relaxed, never corporate", "in Spanish, use vos instead of tú".
Can I write custom instructions for specific products?
Yes via the knowledge base — write per-product context, sizing charts, ingredient lists, care instructions, return rules. The agent pulls relevant entries when the customer asks about that product.
How is this different from "AI personality" features on other tools?
Most competitors expose "personality" as a dropdown with 3-5 fixed options. Clearly gives you both presets (Friendly/Professional/Casual/Witty) AND free-form brand voice instructions that fully customize behavior — change tense, sentence length, emoji usage, refund policy phrasing, anything.
Can I A/B test different customizations?
Not currently — that's on the roadmap. Today you can edit configuration any time and changes apply immediately to new conversations.
Where do customizations live — Shopify Admin or somewhere else?
Inside Shopify Admin → Apps → Clearly Agent → Settings. Embedded directly in your store admin. No second login, no separate dashboard.